In its latest place-themed project, design studio dn&co has worked on a new visual identity and brand strategy for the museum, beginning with a new name: Museum of the Home. In a bid to increase visitor numbers, the museum underwent a rebranding exercise in 2011. 8 October 1998 Projects. Formerly known as the Geffrye Museum of the Home, the east London institution has been given a fresh look by dn&co ahead of its reopening next year. Recommended . The shadows cast from a single source of light created interesting and contemporary dynamic forms that have almost calligraphic qualities,” says Weichert. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. The unveiling on 26 October will coincide with the opening of London Bodies exhibition, by Wordsearch Communications. Founders – It all starts with the personality of the founders. Photographer: Konsta Lepp_nen, The design was also influenced by: Important for the new identity was that it would stand the test of time. The goal was to create a confident and strong visual style for the museum. The goal behind the rebranding project was to strengthen the museum’s identity and to create a brand that stands out. Producer: Marina Kelahaara
The logo consists of elements that repeat basic forms. Please enable Strictly Necessary Cookies first so that we can save your preferences! The strong, typographical treatment helps to simplify print and digital materials. You can find out more about which cookies we are using or switch them off in settings. The work also included a redesign of the brand identity.
If you continue browsing, we assume that you consent to our use of cookies. Client: Design Museum – www.designmuseum.fi, Brand Strategists/Designers: Bond Agency – www.bond-agency.com, Creative Director: Jesper Bange Nice Face Logo © It’s Nice That Designed & Developed by Bureau for Visual Affairs, Studio Output on its approach to designing brands and digital experiences, Tangent’s identity for social enterprise Remade Network competes with “the thick veneer of consumer culture”, Web Design in Focus: Join us for an in-depth look at creating original websites, Studio NA.EO’s bakery branding bases its design process on bread making, Meet new studio Europium, a female-led duo who will give large studios a run for their money, Diode is a modular type system examining the interplay between positive and negative space, Alex Walker’s designs appear idiosyncratic at first, but are underpinned by an established logic, Ed Ruscha designs artwork for Paul McCartney’s lockdown album, McCartney III. The more modern look and feel echoes the museum’s aim to combine ancient history with modern life.
Museum of London has a new identity by Pentagram.
Museum rebrand.
However, the trustees and management team have set out an ambitious plan to transform the museum and increase the number of visitors. By this rebranding, Design Museum was aiming to increase the museum’s visibility and … In addition, the number of museum visitors has increased by 30%. Jesper Bange More information can be found in our Cookies Policy and Privacy Policy. Graphic Designer: Strategist: Arttu Salovaara The previous logo was a little complex, but the new design is bold and simple.
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We are using cookies to give you the best experience on our website. Important for the new identity was that it would stand the test of time.
In its former life, the Geffrye Museum of the Home’s collections were firmly focused on the history of the home, with artefacts dating as far back as 1600. Hat-trick started with the idea of a bracket device and reimagined it to create the distinctive H mark.
Light and shadow are key elements of the wordmark and layered graphic system, while its new tone of voice is more “inquisitive”, he adds. The upside-down A represents a new way of thinking and an innovative approach. Almost half of the museum’s visitors come from outside Finland, which led us to seek inspiration from the golden age of Finnish design. The goal behind the rebranding project was to strengthen the museum’s identity and to create a brand that stands out. “The typeface was created from initial experimentation using light and shadow to reveal messages. These basic forms are also used in the identity in various ways. This means that every time you visit this website you will need to enable or disable cookies again. … Christofer Goertz By System Administrator October 9, 1998 12:00 am January 29, 2015 8:39 pm. Working in collaboration with Colophon Foundry, dn&co developed a custom typeface called Home Sans. Country Base: Finland
By this rebranding, Design Museum was aiming to increase the museum’s visibility and to improve the visitor’s experience at all levels, Design Museum – www.rebrand.com/design-museum-images. “At that time the museum team were asking themselves some important questions about what the future of museums looks like and the role they might have in society,” says Simon Yewdall, dn&co strategy director. As part of that evolution, the museum was starting to look beyond displaying objects, looking for ways to ask questions and uncover ideas through human stories.”. Design Museum is an internationally recognized national specialist museum of Finnish design.
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