Something went wrong. We tried the Il Makiage foundation to see if its worth the hype. As for how well it held up throughout the day, after eight hours there was little to complain about, we saw a slight shine return to our forehead and nose, but no foundation can completely mattify oily skin for hours on end, so it wasnt a cause for concern. Even when Im wearing nothing on my face, I can swipe this across my cheek in a line, and in a second, it blends in and you cant even tell. Promising buildable, medium to full coverage with a natural-looking matte finish, you wont find it in any store. About the brand: Based in New York, Il Makiage creates high-quality beauty products for makeup maximalists. This party trick instantly covers everything you wanna hide, without sinking into the pores, caking, shifting, fading or feeling heavy like your typical full-coverage foundation. Over the last year and a half, Oddity has made a series of moves that indicate it could be preparing for an IPO. Here is what she thought. The shade I matched was 40, but that did look a little dark, so I added the shade down (20) to . As a result, weve seen a huge uptick in redness and sensitivity. Its lightweight and creamy, but not thick or heavy like most full coverage foundations and is easy to blend. If Im shooting for spot-concealing, I almost always opt for my fingers. 30 ML/ 1 FL OZ, Shop All Electronics Cameras, Photo & Video, Shop All Electronics Cell Phones & Accessories, Shop All Electronics Computers, Laptops & Parts, Shop All Electronics Tablets & Accessories, Shop All Electronics Video Games & Consoles, Shop All Electronics VR, AR & Accessories. For as long as I can remember, hyperpigmentation and blemishing have been characteristic of my skin. Its buildable and truly does blend into my skin like nothing else Ive ever tried. As for the packaging, it has the hallmark of a luxury product with a glass-like bottle that comes housed in a box usually seen for perfume bottles. "It's not that she wants to go to the store, it's that she needs help. Sign up for our weekly newsletter for exclusive content straight to your inboxincluding the Trader Joe's articles you don't want to miss! My skin gets a little oily around my t-zone but easily blemishes on the dry areas of my face: my cheeks and chin. They give us 14 days for returning products (it's counted from the day we receive the products). "If the growth was good in 2022, then I'd say they're firing on all cylinders and seems like they could be well poised to go public.". It unfortunately didnt deliver on giving us a perfect match for our skin tone, the brand's main selling point, which left us disappointed, despite how well it performed. Then it goes to its suppliers, which also serve the legacy beauty community. I think right now we're cementing those winners," Drucker Mann said. The Pro Filt'r Foundation typically markets at $38 for 1.08 fl oz. 100% free and easy exchanges & returns Foundation Best Seller WOKE UP LIKE THIS flawless base foundation find my shade $45 I already know my shade Best Seller AFTER PARTY next gen full coverage foundation find my shade $45 I already know my shade Ahead, read my full review of the Il Makiage Woke Up Like This Foundation. "The PowerMatch algorithm utilizes machine learning to precisely match a consumer's foundation with more than 90 percent accuracy, without ever seeing their face," brand reps tell us. Byrdie is among the first beauty publications she's contributed to. However, after trying it, this is definitely worth the high price tag and will remain in my collection as my favorite special occasion foundation for a long time. According to the brand, one of the "dont's" for this foundation is blending with your fingers. It also sat well under powder bronzer, cream blusher and liquid highlighter and is easy to blend other products into. Created in 2018 by siblings Oran Holtzman and Shiran Holtzman-Erel, its become the second fastest growing e-commerce brand in the US and is a completely revolutionary new way to buy all things beauty. #ILMAKIAGE #NOFILTERTHANK YOU IL MAKIAGE FOR THE GIFTS! Is the technology worth the hype? The foundation brush applies it beautifully for a really even base. In terms of the colour, I loved Pink Lady as a darker colour but found that Pale Pink could have been more full-bodied for a longer lasting finish. And, is it really worth the hype?!!! Sign up for free newsletters and get more CNBC delivered to your inbox. However, this was comfortable to wear and had a barely there texture. Please refresh the page or navigate to another page on the site to be automatically logged in, Please refresh your browser to be logged in, 12 best foundations for mature skin that hydrate, moisturise and brighten your complexion, 10 best BB creams that give glowy, lightweight coverage, 10 best red lipsticks that are long wearing and don't smudge. According to board-certified dermatologist Dr. Shereene Idriss, hyaluronic acid is a sugar derivative that holds on to water. I have combination skin that leans oily thanks to the heat and a hefty moisturizer. Hands up if you love a brand new beauty drop? "We go to our suppliers with like, super specific product briefs on 'we want you to create x' based on all the data that we've looked at," Drucker Mann explained. Free delivery for many products! II Makiage is an online beauty brand that sells foundation, concealer, mascara, and most other makeup products. Later that year, it announced the offering of a so-called security token, which would convert into a share of stock in an eventual IPO at a 20% discount to the opening price. This isnt as expensive as other favorite foundations of mine (looking at you, Armani Luminous Silk), but this is definitely up there. RAW NO FILTER VIDEO!!! I tried two colours of this and found both really bold, easy to apply evenly and hydrating for your lips. Et voil, shopping for a smokey eye has never been easier. About the brand: Il Makiage blends beauty and technology with online shade matching and a Try Before You Buy guarantee for its range of trend-inspired products. said Lindsay Drucker Mann, Oddity's global chief financial officer. The company insists the algorithm works and says it gets the shade right more than 90% of the time. Il MAKIAGE Icon came very close though, the brush is brilliant at separating lashes so that they fan out nicely and look fluttery. Buying complexion cosmetics online can be tricky, but IL MAKIAGE expertly shade matches to your skin tone without ever having seeing your face. Since its U.S. launch in 2018, Oddity has achieved profitability, the company said, making $380 million in gross sales in 2022. Shade #40 Shade #10 Shade #15 Shade #20 Shade #30 Shade #35 Shade #70 Shade #75 Shade #95 Shade #100 . Women's Health participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. 's Camo CC Cream Creates the Best No-Makeup Makeup Look, The Nars Light Reflecting Foundation Gives My Skin a Hydrated, Healthy Glow. As soon as you land on the Il Makiage website, it directs you to its "power match" quiz to determine your shade from the 50 available in its 'woke up like this" foundation. In some ways, Oddity's brands are reminiscent of the buzzy hair care line Olaplex, a technology-driven beauty company that had rapid growth at the time of its IPO only to see its stock plummet after it failed to reverse plunging sales. If you buy something through our links, we may earn an affiliate commission, at no cost to you. Once you realise you only need a small amount for effects, it does the job pretty nicely. 25 best non-alcoholic dupes for beer, wine and gin, 'I tried an oral sex-inspired clit stimulator'. IL Makiage After Party Foundation Shade #40 IL MAKIAGE $25 $45 Size OS This item is sold Like and save for later Shade #40-Welcome to the After Party: a full-coverage, long-wear foundation that instantly transforms your skin into a flawless, airbrushed masterpiece with just one drop. Once youve finished answering every question, you simply pop your email in a box and it reveals your shade. Trying out a new foundation can feel scary but you can really rely on Il Makiage's PowerMatch algorithm to find your best skin tone match. You get a little more bang for your bucks. Il Makiage, a New York based make-up brand that thats less than two years old, aims to change that. This item will be sent through the Global Shipping Programme and includes international tracking. For the price, you're getting one fluid ounce of product. I love it! I also love that it doesnt slide all over my hand while Im applying it, making application with a brush, sponge, or even my fingers a pretty smooth process. Just when I was convinced there may not be a foundation that meets all my requirements, I came across the Il Makiage Woke Up Like This Foundation. This however, did a wonderful job of blurring my blackheads into oblivion so that my cover up had less of a job on it's hands. I'll see you guys in my next video! Full-coverage foundations, concealers, and lip and eye . #ilmakiage #foundation #ilmakiageconcealer*Watch in HDHi Guys, This is my second attempt at trying the IL Makiage Foundation. ', Cut through the noise and get practical, expert advice, home workouts, easy nutrition and more direct to your inbox. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 26K views 2 years ago IL MAKIAGE WOKE UP LIKE THIS FOUNDATION | Dry Skin Review. Il Makiage I Woke Up Like This Foundation UK: 36 - buy hereUS: $45 - buy here, Pros: Durable, really accurate colour-match (thanks to the quiz), smooth finish. Il Makiage claims this foundation has buildable medium-to-full coverage with an ultra-lightweight feel and seamless blend (which sounded impossible to me, TBH). Israeli-owned cosmetics company Il Makiage closed a $130 million private fundraising round that put the company's value at $1.5 billion, making it the newest unicorn owned by Israelis. Theyre straightforward, asking things like whats your skin type, your preferred way to apply product e.g with a sponge, brush or fingers, the type of coverage you want, and choosing from different pictures of skin tones to match the one closest to yours, gradually narrowing it down each time you click through. After 14 days, if you decide to keep the product, they will charge the full price for the items that you keep. Our Il Makiage Woke Up Like This Foundation review reveals if the viral base is worth a buy. After finding our shade, 040, we waited excitedly for it to arrive before using it as we would normally apply our usual foundation. Let me know if their are any make up looks you want me to try. But every so often, Im hit with an ad so targeted and so enticing that I finally bite the bullet and press add to cart. Because I could apply it with three methods and get a different look each time, this definitely made this a versatile foundation (making the high pricemore on that laterfeel a little more worth it). As with everything else from Il Makiage that I tried, the eyeshadows last for ages, whether you apply generously or not. For 25, it's slightly pricier, but I'm officially obsessed. Nikki Baird, a longtime retail analyst and current vice president of strategy at retail technology company Aptos, said DTC brands need to strike the right product mix in order to stay relevant, sustain growth and attract investors. Buying complexion cosmetics online can be tricky, but IL MAKIAGE expertly shade matches to your skin tone without ever having seeing your face. In 2021, the company acquired Voyage81, a deep tech AI-based computational imaging startup founded in 2019 by Niv Price, the former head of research and development for one of the Israeli Defense Forces' elite technological units, Dr. Boaz Arad, Dr. Rafi Gidron and Omer Shwartz. One product that got to me? 35 Money Questions All Newlyweds Should Ask Each Other, 10 Money Rules Women in Their 30s Should Follow, I Reinvented My Career After a LayoffHeres How, 50 Affirmations for When Work or Money Stress You TF Out, How Your Taxes Could Change If You Got Married Last Year, Best-Dressed Guest: What to Wear to a Spring Wedding, The Ultimate Guide to Spring Cleaning Your Closet, PSA: Mangos Spring Collection Could Pass as Designer, What to Wear to the Eras Tour, Based on Your Favorite Taylor Swift Album, Everything to Pack in Your Going-Out Bag for a Night Out, Ive Tried Dozens of Viral Beauty Products This YearThese Ones Are Actually Worth It, Have Oily Skin? When I dont want too much, I can apply this right to where I need coverage (like my acne scars on my chin) with my fingers, and it blends right into my skin without covering my entire face with makeup. Woke. Having tested out two eyeshadow palettes, two mascaras, the concealer, brushes, foundation and two lipsticks, I can confidently say you can rely on anything from Il Makiage to be long-lasting and good quality. 2023 CNBC LLC. 100% Cruelty-Free All of Il Makiage's products are packaged beautifully in sturdy, sleek and shiny boxes. Got a confidential news tip? "The biggest benefit is that it will help retain moisture when used with a moisturizer," Dr. Idriss says. It's easy to slip into your handbag too. The foundation is very light, dries down matte. Free gift: 01:02How to take a skin quiz and purchase items: 01:24Medium Cover Shade #35: 03:47No Filter Primer: 05:40Medium Cover Shade #40: 06:31Full Cover Shade #55: 08:39Hints for color and current brand foundations that I'm using: 10:58 These 10 Signs Can Help You Decide, I Masturbated Every Morning For A MonthHeres What Happened, Forget Red Flags: You Need To Be Looking for Beige Ones, Last Chance: Enter To Win the Ultimate Self-Care Giveaway, radiant foundation with my favorite setting powder, Is Rare Beauty Worth the Hype? Shade #40 IL MAKIAGE Foundation in "Woke Up Like This" NWT $38 $45 Size: OS IL MAKIAGE sister2seven 36 2 IL Makiage 175 woke up like this new $35 $69 Size: OS IL MAKIAGE tata1979 1 IL MAKIAGE WOKE UP LIKE THIS FOUNDATION SHADE #20/brush $46 $45 Size: Shade #20 IL MAKIAGE lindseyb007 3 IL MAKIAGE BUNDLE NWT $95 $175 Size: OS IL MAKIAGE I Tried Sona Beauty's Golden Touch FoundationHere Are My Honest Thoughts, Here's Exactly How to Make Your Makeup Sweatproof, MAC's Studio Fix Fluid Foundation Is as Camera-Ready as Ever, Shades for Days: 12 of the Best Foundations for Dark Skin, We Tested 32 Setting PowdersThese 14 Are Worth Buying, Fenty Beauty's Soft Matte Foundation Kept My Skin Shine-Free in the Georgia Heat, The 15 Foundations Celebrity Makeup Artists Use on All Their Clients, Reviewed: Nars' Sheer Glow Foundation is a Lightweight Must-Have, Haus Labs' New Foundation Is Worth The TikTok Hype, e.l.f. This amount is subject to change until you make payment. Get it wrong and its a costly error thats difficult to remedy once youve already tried the product. If you head to the IL MAKIAGE website you can, of course, shop by category: mascara, eye shadows, blushers or bronzers or instead, shop by 'talent'. I ordered it and tried it out for a month. I was happy to find that blending the foundation was effortless, and the finish looked like my skin. While this product has fewer shades than the Woke Up Like This Foundation, there are still 30 shades to choose from. Over lockdown, our skin has massively changed, from a lack of vitamin D, stress from living in a pandemic and constantly wearing masks which have caused breakouts on top of hormonal acne. Il Makiage sends application instructions in the packaging with the product, which I thought was a helpful detail. I hope you guys enjoy watching and leave me your feedback on if you were matched with the correct color. I'm not sure if we would pay 23 for it, although it's definitely a durable mascara. This Setting Powder is Life-Changing, This Is Not a Drill: Glossier Is Finally Available at Sephora, Dermatologists Agree: Everyone Should Be Using Vitamin C, Im A Beauty Editor Who Loves ProductsHeres How I Travel With Just A Carry-On. "Companies that are not considering an IPO don't issue a press release saying that tokens will convert at the time of an IPO.". In his work at Renaissance Capital, Kennedy tracks every initial filing for the firm's clients. I took the brand's buzzy foundation quiz to find my perfect shadeit asks questions about your skin type, the coverage you typically go for, and your undertone. Each of the four colours inside every palette go together so well for creating ombre looks - I had so much fun creating a gradient smokey eye with the Game Changer palette. If you have dry skin use a good moisturizer or skin oil. Pros: Durable, really accurate colour-match (thanks to the quiz), smooth finish Cons: Quite cakey when applied too much After completing the (very detailed) colour-match quiz online, I was really excited to see which shade . Having launched in the UK in May, the beauty brand's most hyped-about product: the 'Woke Up Like This' foundation has gone viral. Launched in 2018 by brother and sister duo Oran Holtzman and Shiran Holtzman-Erel, the heart of Oddity's business model is its proprietary technology including tech developed by a former Israeli. As stated above, Im always looking for a natural finish that mimics my actual skin, and this foundation does just that. Later, in January 2022, Oddity brought in $130 million from investors such as Franklin Templeton and Fidelity Management, at a $1.5 billion valuation. I hope you liked this video. Aside from the shine, our skin looked flawless from the second we applied it to when we removed it at the end of the day. 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Brush is brilliant at separating lashes so that they fan out nicely and look fluttery that holds on to.! Two years old, aims to change that home workouts, easy to slip your. Then it goes to its suppliers, which also serve the legacy community.
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