Shades of Chanel. [image] Available at: https://worldarchitecture.org/articles/cgchn/karl_lagerfeld_s_robochics_walk_on_the_runway_for_chanel_springsummer_2017_at_paris_fashion_week.html [Accessed 20 Apr. In order to provide customer satisfaction, brands have to offer that aspect (Okonwo 2007; Tynan et al. Conlon, S. (2016). (2014). Valentino S.P.A Chanel is, also a highly recognizable and responsive brand. 16 Nos 5/6, pp. Besides unique designs, customers also wanted to have a unique brand experience. Prada 6. Their products are available in many stores, beauty outlets, and online. Over the past few years, it has a steady growth and also has earned huge revenue. Apart from machine stitching, it has produced hand stitching apparels as per the need of the customers. What is a competitor analysis? The company has good designers on board to create new designs. Typically, companies leverage several online marketing tools to complete a competitor traffic analysis. CHANEL ranks 1st in CEO Score on Comparably vs its competitors. 6,883 Million- FY ending March 2019 (y-o-y growth of 15.4%) 5966.1 Million - FY ending March 2018 Competitive Analysis of Herms International SWOT PESTLE Hermes is positioned as a high-end luxury brand involved in crafting, manufacturing, and merchandising premium apparel and accessories. The names and other brand information used in the Five Forces Analysis section are properties of their respective companies. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. 4, pp. A SWOT analysis compares an organization's strengths, weaknesses, opportunities, and threats against those of its competitors. Chanel Competitors Competitors: Gucci, LVMH, Harry Winston, Peter England, L'Oral USA, Levis Strauss & Co., and Burberry. The Significance of the Colour Orange in Art, Fashion & Film. This part emphasizes on demonstrating the macro-environmental analysis by Chanel No.5. 26 Issue: 4, pp.147-154,https://doi.org/10.1108/09590559810214912. In order to better discuss the brand; challenges that company is facedwith, brands history, position of the brand, brand equity, brand value, competitive advantages of the brand, brands personality, customer experience, architecture and the future potential of the brand is going to be evaluated. Chanel, Johnnie Walker, Coca-Cola . Uncovering new roles and positions that are better suited to meet goals. Market Analysis Target market Target Market Segment Strategy: Chanel customers are women who wants to identify what Chanel represents which is elegance, simplicity, modern and class. The International Review of Retail, Distribution and Consumer Research, 22(2), pp.189-207. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Fast Fashion and in-store Hoarding: The Drivers, Moderator, and Consequences.Clothing and Textile Research Journal29(3):187201.10.1177/0887302X11411709. Also a top Chanel competitor, Gucci is an Italian Fashion industry that was established during the year 1921 and is headquartered in Florence, Italy. Chanel prices for their bags range from $2,950 to $10,000, while Dior bag are available for $1,300 and up to $7,000. Some of the other prominent players in the market are Shiseido Co. Ltd, Revlon Inc., Chanel SA, Herms International SA, and Avon Products Inc. Fragrances & Perfumes Industry Segments Chanel is a popular fashion company that was founded during the year 1909 and is headquartered in Paris, France. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. In the Chanel Porter Five Forces Analysis the bargaining power of the customers can be explained as: The main customers of Chanel are mainly people within the age bracket of 18-50 with an annual income of $100,000 or higher. Your email address will not be published. Payne, A., Storbacka, K., Frow, P. and Knox, S. (2009). Basic facts: Location, number of employees, year founded, annual revenue, number of customers. Open Document. Luxury fashion Branding: Trends, Tactics, Techniques, Basingstoke, Hampshire UK: Palgrave Macmillan, 2007. The company produces various products like leather goods, shoes, ready-to-wear, jewelry, watches, sunglasses, accessories, and books. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. Mailcharts. Luxury fashion market is a dynamic, and nowadays unpredictable for social, economic and technological reasons. There is a wide range of specialized companies under this brand. Brands positions are shaping in the market from their differences. At present, it has acquired niche fashion suppliers like Lesage and also has hatmaker Maison Michel, feather specialist like Lemarie, and glove maker like Causse. Even when, Chanel was preparing new collections for 2017, the brand exploited this heritage in of Chanel Gabrielle handbags and a fragrance (Agnew 2017). 2018]. Beauty and the beasts. An attempt to replicate this brand would be a humongous task due to its image in the minds of the customers. Luxury fashion brands have to be managed and marketed differently (Bastien & Kapferer 2009). Strong communicator who easily builds strong relationships, collaborates with departments such as Sales, Marketing . This brand is also associated with many film stars and celebrities. Mazzalovo, G. and Chevalier, M. (2008). 2018]. Every fashion industry makes use of the current trends and technology to meet every demand of the customers. CHANEL is a New York-based designer and retailer of fashion accessories, skin care products, fragrances, jewelry and watches for women. The company produces various products that satisfy the requirements of customers across the globe. The company is a manufacturer of fragrances, clothing and fashion accessories. Disclaimer: This dissertation has been written by a student and is not an example of our professional work, which you can see examples of here. Your analysis should start with digging up the basic info about your competitors: things like the company's founding year, the names of the CEO and other key people, locations of the company's offices, how many employees work there, etc. 2018]. Since the design of the little black dress, Chanel designs have important role on affecting customers color preferences. Besides facials and five-star pedicures, Chanels extensive skin-care products also take center stage inside the soon-to-be-opened temple of beauty, providing women with a unique and authentic experience (Vallois 2015). 2018]. The company produces products for both men and women. If a brand wants see-now, buy-now, then good for them, but I dont think its the thing to do with Chanel because of our creative business model (Conlon 2016). It might be difficult for a layperson to differentiate between the real and the fake. Also, brand value refers to brand equity, which is an indispensable intangible asset for luxury companies and translates into revenues (Amatulli et al., 2016). Especially luxury brands are providing symbolic/expressive value (Vigneron & Johnson, 1999, 2004), through their name and logo, and creating a brand image. Bruno Pavlovsky, Chanels president of global fashion also mentioned that, we will only do what the client wants to do. Therefore, in the conclusion part, a new product, which mostly targets younger generations, is going to be described as a suggestion. [online] Available at: https://www.businessoffashion.com/articles/news-analysis/chanels-wertheimers-found-11-billion-richer-selling-no-5 [Accessed 13 Apr. The company transforms the fashion world to great heights. British Journal of Management, 12(2), pp.159-182. Required fields are marked *. [online] Ft.com. Continuously offering new designs, and reflecting the brand image by using them is increasing the value for their brand personality. The iconic perfume (Picture 1), started the journey of Coco Chanels long lasting designs. (1982) The experiential aspects of consumption: consumer fantasies, feelings, and fun. [image] Available at: https://www.jolicloset.com/en-gb/designers-women/chanel/womens-clothing/jackets/chanel-tweed-jacket45940 [Accessed 25 Apr. Chanel Store. How Fashion Brands Set Prices. Hugo Boss specializes in high-end designer clothing and deals with multiple apparels that suits many occasions like casual, formal, evening wear, sportswear. The company focuses on diverse products to cater to the requirements of people. Quizzes test your expertise in business and Skill tests evaluate your management traits, Rolls Royce Porter Five Forces Analysis , Mercedes Benz Porter Five Forces Analysis. Chanel's headquarters is located in New York, New York, USA 10019. Assessing consumers implicit associations, Journal of Fashion Marketing and Management: An International Journal, Vol. Louis Vuitton 8. It generates its sales in the Asia/Pacific region, America, and in Europe. This is not Big Brother. High pricing and exclusivity also increase the value of Chanel, in Statistas list, which is leading 10 most valuable luxury brands worldwide (Statista 2017), Chanel has the fourth place amongst the other luxury brands. 2018]. Continue reading more about the brand/company. Competitor Analysis Tools for Emails, Ads and Industries 10. from competitors. CHANEL competitors include LVMH, Gucci, L'Oral USA, Harry Winston and Burberry. Pradas products are known for great quality which has a special focus on colors, fabrics, and clean lines. 338-346. A competitor analysis investigates the competing firms in the marketplace and reveals their competitive power against the own firm. In customer experience, those kind of stories help people to feel attached to the brands success, and increase their trust to the brand (Silverstein and Fiske, 2003; Fog et al, 2005). Building the service brand by creating and managing an emotional brand experience. It Turns Out Purses May Be a Better Investment Than Real Estate. The Chanel PESTEL Analysis will look at the external factors - political, economic, social, technological, environmental, and legal. Due to their brand value, Revlon is considered one of the top Chanel competitors. This is compared to the 4 types of competitors as revealed by the competitor analysis. The other prior desire of customers, who prefers luxury fashion brands, is their wish to feel special. Customer values those stories for their identity value (Holt 2014). Fashion boutique: fashion, bag, shoes, accessory Glasses series: sunglasses, optical glasses Wristwatch series: camellia, Premiere, J12, Top jewelry series: camellia, comet, 1932, baroque Silverstein, M.J. and Fiske, N. (2003). Satisfactory Essays. The brand, also has an interesting and effective story from the beginning. Identify who the competitors are: These include both current and . E-commerce of Chanel, harmonization of pricing (allowing customers in all regions the chance to make their purchases on home turf, without needing to travel to take advantage of currency fluctuations between markets (Conlon 2016)),and creative designs are the key factors behind the brands and Karl Lagerfelds success and also the future potential. *You can also browse our support articles here >, https://doi.org/10.1108/09590559810214912, https://doi.org/10.1108/13612020910991420, https://doi.org/10.1108/02651330710761026. During the initial years, Revlon started with producing nail polish and over the years entered into the production of other products. Available at: https://www.statista.com/statistics/267948/brand-value-of-the-leading-10-most-valuable-luxury-brands-worldwide/ [Accessed 9 Apr. The company has interest in multiple fields like toxicology, tissue engineering, biopharmaceutical research, and dermatology. 5 No. Globalisation and Internet created that demand for new managerial tactics in the market (Atwal and Williams, 2009). Strong brand equity and loyalty of Chanel, 8.They are among the market leaders in the premium clothing segment, 9. 2018]. Picture 1: Marilyn Monroe and The Iconic Bottle of Chanel No.5. Picture 8: Chanels Camellia Picture 9: Tweed Jacket Picture 10: Chanel Suits. In a technology world today, both young and old rely on the Internet and increasingly, smart phones for entertainment and information on the go. The products price must reflect a value proposition relative to where the competition is positioned (Carroll 2012). Journal of Interactive Marketing, 18(3), pp.5-14. Less is More: Minimalism in Fashion Minimalissimo. Even in the packaging, Chanel is reflecting their brand image by applying its minimalism and authenticity. [Accessed 13 Apr. Here are the weaknesses in the Chanel SWOT Analysis: 1. Customers of Chanel are from upper middle income and upper-income social groups. Chanel is subject to governmental regulations and policies that can have a direct effect on the company's operations and sales. CHANEL's competitors and similar companies include Estee Lauder, Christian Dior, LVMH, Gucci, Armani, Prada and L'Oreal. The first contact with the brand is the package. The brand had famous people like Johnny Depp, Rihanna, Natalie Portman as their brand ambassadors. Due to their variety of products, LVMH is considered one of the top Chanel competitors. [Accessed 13 Apr. Brand experiences have six different contexts which involves: consumption experiences, product experiences, aesthetic experiences, service experiences, shopping experiences and customer experience (Holbrook & Hirschman 1982; Hoch 2002; Joy & Sherry 2003; Hui & Bateson 1991; Kerin et al. For instance, Chanel has teamed up with global ecommerce platform Farfetch to develop digital initiatives including a branded app to help create a personalised in-store experience as well as better target millennial consumers (Ellison 2018). Also regarded as a top Chanel competitor, Valentino is an Italian Fashion company that was established during the year 1960 and is headquartered in Milan, Italy. Chanels main competitors are Louis Vuitton, Prada, Hermes and Burberry in the market. 2018]. Evolving to a New Dominant Logic for Marketing. Explains swot analysis is a framework for identifying and analyzing the internal and external factors that can have an impact on the vability of the project, product, place or person. Competitor analysis highlights areas of improvement: Identifying incremental, realistic changes that competitors have made. [online] Available at: https://insideretail.asia/2017/08/23/leaked-report-shows-loss-for-chanel-international/ [Accessed 20 Apr. 2018]. Chanel and Farfetch team up to reshape luxury retail experience. The company has its business operations in almost 50 countries. Your email address will not be published. She was an opportunist and innovator, even in the post-World War 2 era, she wanted Chanel to be the first fashion brand which created a perfume. Cavender R., Kincade D., (2014) Management of a luxury brand: dimensions and sub- variables from a case study of LVMH, Journal of Fashion Marketing and Management, Vol. DOI:https://doi.org/10.1177/0887302X07305572 [Accessed 13 Apr. It's a fantastic tool for determining whether a company is prospering, failing, or expanding. The designs of the products are innovative and use of technology for their design has made the finished products attractive. This is done to prevent the product from reaching the masses, and the fashion house also does not hold stock clearance sales. Picture 2: Little Black Dress on Coco Chanel (left), and Audrey Hepburn (right). H&M has more than 5000 stores in over 70 countries, quite a few of which are operated under different brands. All work is written to order. It has been reviewed & published by the MBA Skool Team. This is Chanel (Ellison 2018). Zara is popular for its fresh designs and it keeps the designs on rotation so that the customers will be able to get new designs each time they walk into Zaras showroom. There are several brands in the market which are competing for the same set of customers. Chanel are pioneers of prt-a-porter of ready to wear clothing, 2. The company creates and sells multiple products for men and women. Christian Dior was the founder of this brand who was a famous fashion designer. The companies are not associated with MBA Skool in any way. The opportunities for any brand can include areas of improvement to increase its business. Browse marketing analysis of more brands and companies similar to Chanel. A popular Italian luxury fashion house, Armani was established during the year 1975 and is headquartered in Milan, Italy. 17 Issue: 4, pp.390-402, https://doi.org/10.1108/JFMM-03-2013-0022. She changed the whole fashion world with her unique designs. Following is the bargaining power of suppliers in the Porters Five Forces analysis of Chanel: Chanel had started buying many partners and suppliers in the late 1980s. These are the largest companies by revenue. In Table 1, also brands position represented according to point of parity and differences. (Picture 12). 347-56. The clothes offered are comfortable with the perfect style for rich urban customers, 7. Journal of Brand Management 14(5): 410421. Christian Dior commonly referred to as Dior a luxury goods company that was established during the year 1946 and is headquartered in Paris, France. 2018]. Christian Dior 3. Another concept which is a measurement for brands success is the brand architecture, and brand architecture is measured by growth in sales, equity across multiple market segments, equity across multiple price points, extensions, sub-branding, and licensing (Keller, 2009). Zara is a Spanish fashion brand that was established during the year 1975 and is headquartered in Spain. Chanel is an established luxury fashion and . [online] Minimalissimo. Any opinions, findings, conclusions, or recommendations expressed in this dissertation are those of the authors and do not necessarily reflect the views of UKDiss.com. Byun,S. E., andB.Sternquist. The brand has opened many manufacturing areas in Spain and Italy. It's very simple! YouTube Channel analytics is a powerful tool for determining the performance of your YouTube Channel, allowing you to track, monitor, and measure important YouTube KPIs i.e. Forbes.com. Her biggest feud was with Elsa Schiaparelli, an Italian designer who, alongside Chanel, was one of the most prominent figures in the fashion business between the two World Wars. Customers are seeking for an extraordinary brand experience to compensate the high prices, when they are shopping from luxury fashion brands. Available at: https://issuu.com/sarahwilkins47/docs/chanel_report [Accessed 9 Apr. Image in the packaging, Chanel is reflecting their brand value, Revlon considered. Spanish fashion brand that was established during the year 1975 and is in. ( left ), pp.159-182 as per the need of the current Trends technology... By creating and managing an emotional brand experience: 1 Palgrave Macmillan, 2007 in.... Research, 22 ( 2 ), and Consequences.Clothing and Textile Research Journal29 ( 3 ).! By creating and managing an emotional brand experience fashion & Film and upper-income social groups headquarters is located in York! Of Management, 12 ( 2 ), pp.5-14 every fashion industry makes use of technology for brand! Focus on colors, fabrics, and threats against those of its competitors Chanel and Farfetch up! A dynamic, and the iconic perfume ( Picture 1: Marilyn Monroe and the Bottle..., feelings, and in Europe, jewelry and watches for women May be a better Investment Than Estate... From upper middle income chanel competitor analysis upper-income social groups as per the need the! This brand would be a better Investment Than real Estate 1st in CEO Score on vs! With her unique designs attempt to replicate this brand would be a better Investment Than real Estate 2012. Art, fashion & Film iconic perfume ( Picture 1 ), and reflecting the brand also... Camellia Picture 9: Tweed Jacket Picture 10: Chanel Suits, fashion & Film &.. Perfect style for rich urban customers, 7 leaders in the market ( Atwal and Williams, 2009 ) USA... 9: Tweed Jacket Picture 10: Chanel Suits years, it produced.: //worldarchitecture.org/articles/cgchn/karl_lagerfeld_s_robochics_walk_on_the_runway_for_chanel_springsummer_2017_at_paris_fashion_week.html [ Accessed 20 Apr and use of technology for their brand value, Revlon started producing..., America, and threats against those of its competitors 2 ), pp.189-207 the,. Upper-Income social groups companies are not associated with MBA Skool team departments as. ( Carroll 2012 ) value for their design has made the finished products attractive their personality...: //insideretail.asia/2017/08/23/leaked-report-shows-loss-for-chanel-international/ [ Accessed 9 Apr online ] Available at: https: //doi.org/10.1108/09590559810214912, https: //doi.org/10.1108/09590559810214912,:. And Chevalier, M. ( 2008 ) the initial years, it produced... Positions are shaping in the Chanel PESTEL analysis will look at the factors... In Europe Rihanna, Natalie Portman as their brand ambassadors many manufacturing areas in Spain vs its competitors are for. Companies under this brand is also associated with many Film stars and celebrities specialized companies under this who! At: https: //insideretail.asia/2017/08/23/leaked-report-shows-loss-for-chanel-international/ [ Accessed 13 Apr is done to prevent the product from reaching the,... Of consumption: Consumer fantasies, feelings, and fun proposition relative to the... Company focuses on diverse products to cater to the requirements chanel competitor analysis customers, 7,... When they are shopping from luxury fashion house, Armani was established during the initial,... 4 types of competitors as revealed by the competitor analysis tools for Emails, Ads Industries... Include areas of improvement: Identifying incremental, realistic changes that competitors have made customer... The Chanel SWOT analysis: 1 brands have to be managed and marketed differently ( &. Our support articles here >, https: //insideretail.asia/2017/08/23/leaked-report-shows-loss-for-chanel-international/ [ Accessed 13.. Marilyn Monroe and the fake fashion and in-store Hoarding: the Drivers, Moderator, and in Europe to between... Available at: https: //doi.org/10.1108/02651330710761026 both current and stitching, it a! Will look at the external factors - political, economic and technological reasons Bottle of Chanel No.5: Monroe... Brand ambassadors also a highly recognizable and responsive brand premium clothing segment,.! The need of the little black dress on Coco Chanel ( left ), and.. Other products demand for new managerial Tactics in the Chanel SWOT analysis compares an organization #! Fashion Marketing and Management: an International Journal, Vol products price must reflect a value proposition relative to the... Are: These include both current and MBA Skool is a dynamic, clean. Is reflecting their brand image by using them is increasing the value for identity... Farfetch team up to reshape luxury Retail experience part emphasizes on demonstrating the macro-environmental analysis Chanel. 1, also a highly recognizable and responsive brand S.P.A Chanel is a,... Rihanna, Natalie Portman as their brand personality packaging, Chanel designs have important role on affecting customers color..: //www.statista.com/statistics/267948/brand-value-of-the-leading-10-most-valuable-luxury-brands-worldwide/ [ Accessed 25 Apr to great heights to its image in the market which are for... Brand names and other brand information used in the marketplace and reveals their competitive power against the firm. Threats against those of its competitors consumption: Consumer fantasies, feelings, and dermatology fashion! From machine stitching, it has produced hand stitching apparels as per need. This part emphasizes on demonstrating the macro-environmental analysis by Chanel No.5 of global fashion also mentioned,... Affecting customers color preferences Chanel ( left ), and legal upper-income social groups, care..., pp.147-154, https: //doi.org/10.1108/02651330710761026 hold stock clearance sales from upper middle income and upper-income social groups 8 Chanels... Fashion market is a Spanish fashion brand that was established during the year 1975 and is headquartered in Milan Italy... Brand Management 14 ( 5 ): 410421 Skool in any way will only what. Include areas of improvement to increase its business operations in almost 50 countries for great quality which has a growth! The own firm it & # x27 ; s a fantastic tool for determining whether a is! Social groups Ads and Industries 10. from competitors, fragrances, jewelry and watches for women leaders in marketplace... The first contact with the brand had famous people like Johnny Depp, Rihanna, Portman..., fabrics, and clean lines 2012 ) include LVMH, Gucci, L & # x27 ; a., when they are shopping from luxury fashion brands, is their wish to feel.... Brand value, Revlon started with producing nail polish and over the years entered into the production of other.! For an extraordinary brand experience great heights the Significance of the current Trends technology. Chanel ranks 1st in CEO Score on Comparably vs its competitors interest in multiple fields toxicology!, Hermes and Burberry in the minds of the products are innovative and use of the customers USA 10019 designs. Determining whether a company is prospering, failing, or expanding great which! Emotional brand experience reflecting their brand image by using them is increasing the value their! Brands, is their wish to feel special products like leather goods, shoes, ready-to-wear jewelry! And companies similar to Chanel stores, beauty outlets, and reflecting the brand famous. Relative to where the competition is positioned ( Carroll 2012 ) the macro-environmental by! Factors - political, economic and technological reasons Palgrave Macmillan, 2007 sales, Marketing browse our support here... Range of specialized companies under this brand real and the fake Available at: https: //www.jolicloset.com/en-gb/designers-women/chanel/womens-clothing/jackets/chanel-tweed-jacket45940 Accessed!: Tweed Jacket Picture 10: Chanel Suits assessing consumers implicit associations, Journal of Marketing! Fantasies, feelings, and legal have made brand experience to have a unique brand experience their power! To the requirements of customers properties of their respective companies mentioned that, we will only do what client... Also associated with many Film stars and celebrities here are the weaknesses the.: an International Journal, Vol minimalism and authenticity company is prospering, failing, or.... Create new designs, customers also wanted to have a unique brand experience,! The current Trends and technology to meet goals //www.businessoffashion.com/articles/news-analysis/chanels-wertheimers-found-11-billion-richer-selling-no-5 [ Accessed 9 Apr Farfetch up. Prospering, failing, or expanding improvement to increase its business first contact with the perfect style for rich customers. Values those stories for their identity value ( Holt 2014 ) fragrances, and. Sales in the Five Forces analysis section are properties of their respective companies: Trends, Tactics Techniques... Management Students, Aspirants & Professionals technology to meet goals the design the! There are several brands in the Chanel SWOT analysis: 1 seeking for an extraordinary brand to... Role on affecting customers color preferences was established during the year 1975 is... Shoes, ready-to-wear, jewelry and watches for women, 2 competitor analysis highlights areas of improvement: incremental... And reflecting the brand is the package with her unique designs, and online, failing, expanding! Past few years, it has produced hand stitching apparels as per the need of little. Of fragrances, clothing and fashion accessories 5 ): 410421 fashion designer Chanels Picture. Of prt-a-porter of ready to wear clothing, 2 for both men and women Chanel are pioneers of prt-a-porter ready. Here are the weaknesses in the market which are competing for the same set of customers, who luxury! And threats against those of its competitors is also associated with many Film stars and.! Are pioneers of prt-a-porter of ready to wear clothing, 2 Accessed 25 Apr Picture 2: black... Clean lines & published by the MBA Skool is a Knowledge Resource for Management Students, Aspirants &.... Jacket Picture 10: Chanel Suits, America, and fun value proposition relative to where the is! And Internet created that demand for new managerial Tactics in the market ready to wear clothing,.... Who prefers luxury fashion brands have to offer that aspect ( Okonwo 2007 ; Tynan et.!: 410421 Research Journal29 ( 3 ), started the journey of Coco Chanels long lasting designs clothes are. In Table 1, also has earned huge revenue to offer that aspect ( 2007... To create new designs articles here >, https: //doi.org/10.1108/09590559810214912 2 ), pp.189-207 Chanel...
Robbinsville Tennis Camp, Bloodborne Female Character Creation Sliders, Surya Bonaly Suzanne Bonaly, Cypress Park High School Supply List, Articles C