This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Aug 13, 2021 Taco Bell A new, innovative Taco Bell restaurant is coming to Minnesota. "We think that contactless, frictionless, experience is the wave of the future," said Engler. In a press release, the company announced the opening of its most technologically advanced location yet complete with digital order screens, personalized QR codes, and a futuristic burrito delivery system. What they're saying: Longtime Taco Bell franchisee Lee Engler, who is co-founder and CEO of Border Foods, said in an interview with Axios that the lifts remind him of The Jetsons and Star Trek with how food is delivered through the lifts. The first of its kind two-story model delivers innovative technology and design, like a proprietary vertical liftto transport iconic craveable Taco Bell menu items straight from the kitchen to fans. Taco Bell opened its first four-lane, two-story drive-thru in Minnesota in June. For Taco Bell franchise owners or anyone considering owning a Taco Bell franchise, the opening of the innovative restaurant in Minnesota confirms just how forward-thinking, customer-orientated and pioneering this Mexican quick style service restaurant brand really is. This ensures a quicker customer experience and decreases Taco Bell Defys small carbon footprint by reducing the amount of time people wait in line with their engines on. Taco Bell is set to break ground on "Taco Bell Defy" in Brooklyn Park, Minnesota by the end of this month and they expect to open in the Summer of 2022. Chad Hoffmann Taco Bell Corp.[emailprotected], Elizabeth Burmeister Edelman[emailprotected], Cision Distribution 888-776-0942 All Rights Reserved. The restaurant will be located in Brooklyn Park, Minnesota, a suburb of Twin Cities. Headquartered in New Hope, Minnesota, with locations in Illinois, Iowa, Michigan, Minnesota, South Dakota, Wisconsin, North Dakota and Montana the company has a people-first culture where leaders work to develop team members for long-term careers with the brand and beyond. Taco Bell Defy is currently scheduled to break ground in August 2021. With four drive-thru lanes, this new prototype promises to solve the bottleneck problem, 2023 Informa USA, Inc., All rights reserved, Chicken wing costs are officially on a downward trend, new Toast data says, Denny's raises over $1.2 million to fight childhood hunger in 12th annual No Kid Hungry fundraiser, Bojangles names Tom Boland as new chief marketing officer, Baskin-Robbins rolls out chicken-and-waffle flavored ice cream, Nations Restaurant News launches new CREATE Roadshow event series, San Diegos Trust Restaurant Group drives retention, innovation with culture of yes, Tech Tracker: Restaurant QR codes are evolving and so should yours, long been diversifying its flexible formats, Allowed HTML tags: . About Vertical Works Inc.For more information about Vertical Works Inc., visit the website at www.VerticalWorks.co. "We know today's consumer expects a convenient and memorable experience," Hanson said, "and the Taco Bell Defy concept delivers on both. This new, innovative concept breaking ground in Brooklyn Park, Minnesota, will improve a major aspect of the consumer experience: drive-thru speed, said Aaron Engler, president of Border Foods, in a statement. Lee Engler, founder of Border Foods, which operates more than 200 other Taco Bell restaurants in Minnesota and nearby states, said architects and consultants approached him as the COVID-19 pandemic hit and together they tried to imagine how business would change. Photo: Taco Bell. To date, there are 13 Go Mobile restaurants and another 85 in the pipeline, with Defy being the latest iteration. | Published on: February 6, 2023, Innovation The model was created in partnership with Taco Bell franchisee Border Foods and Minneapolis-based design firm Vertical Works. There are lines for customers who preorder their Crunchwrap Supremes and Quesaritos ahead of time on the Taco Bell app, a spot for delivery drivers to pull up and quickly grab orders made with third-party partners, and then a single traditional drive-thru lane. "The Border Foods team was facing challenges with streamlining the journey from order to meal hand-off, and the Vertical Works team presented a solution to not only address this, but also deliver a more impactful customer experience overall. In the U.K. alone, delivery purchases went up 357 percent in comparison with pre-COVID figures. For updates on how Taco Bell is navigating COVID-19, clickhere. The concept, born from the pandemic, aims to reinvent the drive-thru and cut back on bottlenecks and. Co-founder and CEO of Border Foods, Lee Engler, said, "[Taco Bell Defy] is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.". Taco Bell Defy is set to break ground in Brooklyn Park, Minnesota, later this month, according to a Taco Bell news release. The defiant restaurant is scheduled to open next summer. Details: The "Taco Bell Defy" restaurant will open in the summer of 2022. The Defy's overall footprint is actually one of the smallest of all of Taco Bell's building designs, and it's primarily focused on . Bluedot's The State of What Feeds Us report, Taco Bell Mexican Pizza selling out, coming back in fall, Chicken is getting more expensive unless it's rotisserie, Arby's first-ever burger features Wagyu beef. In 2015, we created the Taco Bell Cantina concept with an open kitchen environment in urban markets. "Our dining room businesses really (have) never come back to what it was, and the majority of our business is now either in a digital format through mobile apps, or the drive-thru or third party aggregators like DoorDash. So we clearly believe that behaviors have changed," he told MPR News. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, FIRST COMES LOVE, THEN COMES TACOS: MEET THE COUPLE SAYING "I DO" AT THE TACO BELL METAVERSE WEDDING, TACO BELL'S NEW ULTIMATE GAMEDAY BOX IS THE MVP OF GAME DAY EATS. Vertical Works merges design, manufacturing, and construction to concept and build industry-leading solutions for quick-serve restaurants, retail, healthcare, and beyond.For more information on its entities, please visit www.WORKSHOP.com and www.PDInstore.com. There's just so many ways for this to solve problems in our business today, Taco Bell President Mike Grams, who is also the brand's global chief operating officer, told Axios. IRVINE, Calif., June 6, 2022 /PRNewswire/ Taco Bell BB #:117037 is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet.. Coined "Taco Bell Defy," the restaurant that broke ground last summer will open its doors - but most importantly, its four-lane drive-thru - in Brooklyn Park, Minnesota on June 7. The three pick-up lines provide fast, skip-the-line services for customers who order on the Taco Bell app and third-party delivery services. "Taco Bell Defy embodies the innovative, entrepreneurial spirit of Minnesota businesses and franchisees," said Lee Engler, CEO of Border Foods. Taco Bell's newest location, a first-of-its-kind concept called "Taco Bell Defy," has opened in a Minneapolis suburb. We know a daymaker when we see one. Taco Bells Defy prototype leverages the chains growing digital business. The kitchen is on the second level of the restaurant, and the food will be lowered down to the cars via a proprietary lift system. Vertical Works merges design, manufacturing, and construction to concept and build industry-leading solutions for quick-serve restaurants, retail, healthcare, and beyond. Digital check-in screens will allow mobile order customers to scan their order via a QR code, then pull forward where their food will be delivered by a contactless proprietary lift system. Tax extra. COLA Social Security payment schedule 2022 New direct payments of up to $4,194 go out in DAYS exact date to check, I'm a Dollar Tree superfan - I got breakfast, lunch AND dinner for just $7.59, but people are roasting me over the items. This new Taco Bell Defy restaurant concept, opening Tuesday in Brooklyn Park, Minn., features four drive-thru lanes and no dining room. Dubbed the Taco Bell Defy because it will defy norms and define the future the new design set to break ground in Brooklyn Park, Minn., later this month will be a 3,000-square-foot, two story restaurant with four drive-thru lanes. Vertical lifts quickly deliver food right to customers' cars. Taco Bell opened its first high-tech restaurant location in Brooklyn Park, Minnesota, under its new Defy concept, which aims to reduce service times to two minutes or less while . The two-story eatery, opened in . Customers visiting the Brooklyn Park, Minnesota . The fast food chain announced its upcoming concept location will be called Taco Bell Defy and it . The plan is to break ground on Taco Bell Defy "a concept that will defy norms and define the future" later this month in Brooklyn Park, a news release says, with the opening scheduled for next summer. Chipotle hides the assembly line, testing new online-order-only Digital Kitchen, Mark Zuckerberg says Meta now has a team building AI tools and personas, Whoops! Here's What It Said, South Block Grows Thanks to Strong Community Ties, Daddy's Chicken Shack Finds the Perfect Chemistry, Inside Smoothie Kings Transformation to a Healthy Lifestyle Brand, The Missing Puzzle Piece of the Workforce Crisis, From Resignation to Retention: The Evolution of the Labor Market, Starbucks Teases Game-Changer as Sales Rocket Higher, Ways to Streamline Restaurant Kitchen Operations. The restaurants touts 10 kiosks that replace traditional menu boards and 15 glowing pickup cubbies that can be accessed by entering an order number via a touchscreen. The first Taco Bell Defy opened its doors on June 7, 2022, in Brooklyn Park, Minnesota. Stream it NOW onSCIGoandDiscovery GO. The restaurant is scheduled to break ground in Brooklyn Park, Minnesota, later in August and open its doors by summer 2022. Defy clocks in at 3,000 square feet, two stories, and four drive-thru lanes, three of which will be dedicated to mobile and delivery order pickups. Vertical Works is powered byWORKSHOP andPD Instore. Vertical Works, LLC is a disruptive solutions consultancy powered by designers and makers from WORKSHOP and PD Instore. from 8 AM - 9 PM ET. The company said restaurant developers wanted to create a solution to allow customers to get their drive-thru orders quickly, all while keeping the building's footprint small and serving more. 9. Minneapolis-basedVertical Works Inc. merged innovation, design and manufacturing to concept and build much of what fans can expect from Defy, and in doing so reinvented the drive thru experience. What we learn from the test of this new Defy concept may help shape future Taco Bell restaurants.. Three of the drive-thru lanes are dedicated to mobile or delivery orders and the fourth is a traditional drive-thru. Web page addresses and e-mail addresses turn into links automatically. "It is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.". From Numero Uno to Defy, Taco Bell's iconic designs continue to follow Glen's vision and always aim to deliver craveable flavors for fans. For more information about Vertical Works Inc., visit the website atwww.VerticalWorks.co. The location is expected to debut in Brooklyn Park . Fast Food, Mexican Open 6:00 AM - 2:00 AM (Next day) See hours See all 54 photos Write a review Add photo From This Business Crispy Melt Tacos Now Available at Taco Bell $5 Cravings Trio Now Available at Taco Bell Menu Full menu Location & Hours Suggest an edit 5931 94th Ave N Brooklyn Park, MN 55443 Get directions Amenities and More The new model is also expected to have Taco Bells best speed of service on recordsomething the chain vigorously worked on throughout COVID. And even when we're not in a pandemic, it's just what people have come to expect. Mobile order customers scan a QR code they received when placing their orders and pull forward to receive their food. From Numero Uno to Defy, Taco Bells iconic designs continue to follow Glens vision and always aim to deliver craveable flavors for fans. Theres also digital check-in screens that allow mobile order consumers to scan their order via a QR code and pick up food through a contactless proprietary bell-evator lift system. Taco Bell unveiled renderings of its latest drive-thru concept which features an elevated kitchen and "gravity-defying" food delivery system. Taco Bell first told us about Taco Bell Defy back in August 2021. "We applied our innovative approach to problem solving to create a brand new way for consumers to access fast food," said Josh Hanson, co-founder of Vertical Works and CEO and founder of WORKSHOP. The company says it is aiming to redefine the drive-thru experience. WATCH: First-of-its-kind Taco Bell coming to Brooklyn Park. Contact restaurant for prices, hours & participation, which vary. Besides a four-lane drive-thru, Taco Bell Defy has some new features that streamline the fast-food ordering process. The . What we learn from the test of this new Defy concept may help shape future Taco Bell restaurants.. Workshop/Taco Bell. The first Defy restaurant, designed and executed in partnership with Border Foods, one of the chain's largest franchisees, will be a 3,000-square foot, two-floor location featuring a first-of-its-kind vertical designwith a kitchen on top and four drive-thru lanes underneath. Border Foods is a family-owned franchisee of Taco Bell, the nation's leading Mexican-inspired quick service restaurant. We applied our innovative approach to problem solving to create a brand new way for consumers to access fast food, said Josh Hanson, co-founder of Vertical Works and CEO and founder of WORKSHOP. Tomorrows World Today Example video title will go here for this video. We're going all in on this one to get it as big as it can possibly be., That will be the true test of what the throughput improvement is and answer some of the questions of the turn away factor.. IRVINE, Calif., June 6, 2022 /PRNewswire/ -- Taco Bell is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet. The first-of-its-kind restaurant has multiple drive-thru lanes and uses a proprietary lift system to deliver food from the second-story kitchen right to your car. The innovation falls under Taco Bells Go Mobile category of restaurants, which first launched in August 2020. The first-of-its-kind concept, called "Taco Bell Defy," opened Tuesday in a Minneapolis suburb. Speed in Q2 was 6 seconds faster year-over-year and restaurants served four million more cars. A soon-to-open Taco Bell location hopes to solve that problem and give new meaning to "fast" food. Taco Bell Defy was designed by a company called Vertical Works Inc. Vertical Works Inc. is based out of Minneapolis and is powered by WORKSHOPand PD Instore. 2023 Vox Media, LLC. Taco Bell shared a video of the restaurant on social media ahead of its June 7 opening. BROOKLYN PARK, Minn. (WAVE) - Taco Bell is set to break ground on a brand-new, innovative concept restaurant in Minnesota opening next year. Dubbed "Taco Bell Defy," the food giant is doubling down on trends amplified during the COVID-19 pandemic, namely digital ordering and delivery. 2023 Taco Bell IP Holder, LLC. We know todays consumer expects a convenient and memorable experience, and the Taco Bell Defy concept delivers on both., We were excited to partner with Border Foods and Taco Bell to bring the Taco Bell Defy concept to life, said Mike Strommen, co-founder of Vertical Works and CEO of PD Instore. That would be Taco Bell Defy, the first fast-food restaurant of its kind, which opens its doors in Brooklyn Park, Minn., on June 7, 2022. The new Taco Bell Defy restaurant in Brooklyn Park features four drive-thru lanes and no dining room. Taco Bell Defy aims to reduce service times to two minutes or less, all while providing fans with a fun, easy and seamless drive-thru experience. The location is expected to debut in Brooklyn Park, Minnesota, but won't actually open its doors until the summer of 2022. UPDATE: Aug. 12, 2021: Taco Bell is set to break ground this month on a new store model, called Taco Bell Defy, in Brooklyn Park, Minnesota, according to a press release emailed to Restaurant Dive.The unit is expected to be open by the summer of 2022. Additionally, the restaurant is contactless between the customers and workers, making it safer. Regardless of how fans order their favorites, Taco Bell Defy has four lanes to accommodate them: "Taco Bell Defy embodies the innovative, entrepreneurial spirit of Minnesota businesses and franchisees," said Lee Engler, co-founder and CEO of Border Foods. Taco Bell followed up that announcement in April by opening its first fully digital urban Cantina restaurant in the heart of New York City's Times Square. You can also stay up to date on all things Taco Bell by following us on Facebook, Instagram, Taco Bells Twitter, Taco Bell News Twitter, TikTok and subscribing to our YouTube channel. As a result, the lack of a dining room concept is more practical than ever. Instead, orders are lowered down to your car. The chain first revealed plans for the massive restaurant in 2021. Taco Bell Defy does have an option to order through the usual drive-thru speaker or in-store on a kiosk for customers who spontaneously crave a Gordita Crunch or who would rather speak to a human, but thats not the focus here. It will be the franchisees 230th Taco Bell and 82nd new restaurant build, though its not scheduled to open until summer 2022. The brand's drive-thru speed has been lauded for outperforming the averagenational drive-thru speed. 2023 Taco Bell IP Holder, LLC. Taco Bell on Thursday unveiled its newest store design promising to be the speediest unit yet. Called "Taco Bell Defy," the restaurant will be the first-of-its-kind, with a two-story, 3,000 square-foot location that offers four lanes for drive-thru service, according to a news release. Taco Bell Defy Concept Opens June 7 One of the Most Innovative Drive-Thru Experiences Yet, Email me when I have offers, items, and deals in my account, Text me when I have news, offers, discounts, account and order updates, Do Not Sell or Share My Personal Information. Border Foods. The Defy concept will be run by 35-year franchisee Border Foods. Revolutionary restaurant concept from Taco Bell and its family-owned, long-standing franchisee partner reimagines the drive-thru experience. When Taco Bell first teased the store in February 2021, reporters noted that the store looked a lot like a bank branch. Watch the latest local news from the Twin Cities in ourYouTube playlist: Notifications can be turned off anytime in the browser settings. There are separate drive-thru lanes for third-party food delivery services, pre-orders, and for those who order on the spot - like Doordash or GrubHub. Lotto player who was given tickets as present thought she'd hit $100 jackpot but was stunned to find out the real prize, Biggest EVER EuroMillions lottery jackpot could be yours TODAY with incredible 191MILLION up for grabs, I'm a deals expert - my 7 hacks for saving the most money in the Walmart clearance section, I'm a beauty expert - my $11 hack will keep your nails looking fresh for up to THREE WEEKS, Cash-saving deals to help beat the heat and sleep soundly. By Kevin Hurler Published June 8, 2022 Comments ( 40) Taco Bell. About Taco Bell Corp. For more information about Taco Bell, visit our website atwww.TacoBell.com/newsor at www.TacoBell.com/popular-links. June 8, 2022. Get the latest science, technology, and sustainability content delivered to your inbox. At least 20 states to send direct payments worth up to $1,050 to struggling Americans - could you be missing out? The goal is to keep service times to two minutes or less by using digital check-in screens and two-way audio between customers and employees. Taco Bell/Handout Show More Show Less 4 of 4 To find out more about pneumatics, tune in to Tomorrows World Todays The Power of Air on October 16 at 8:30 am EST on the Science Channel and October 17 at 6:30 am on the Discovery Channel. Food is delivered from the elevated kitchen above through a proprietary lift system developed by Minneapolis-based, From February 2020 through February 2022, digital orders grew by 117%, delivery orders by 116% and drive-thru orders increased by 20%, according to. Taco Bell Defys unique design combined with innovative technology delivers food to consumers faster and more efficiently.. In the second quarter, the brand notched its sixth straight quarter of drive-thru times under 4 minutes. Taco Bell has unveiled the newest innovation in drive-thrus with the "Taco Bell Defy." The new concept has a four-lane drive-thru, and the first one is in in Brooklyn Park, Minnesota. The franchiseedeveloped the prototype in partnership with Minneapolis-based Vertical Works, a design company that combines manufacturing and construction to build industry-leading solutions for quick-service restaurants, retail, health care, and more. The fourth lane will be a traditional drive-thru lane. Minneapolis-based Vertical Works designed a proprietary lift that lowers food from the second-story kitchen, located above the drive-thru line, down to your car. For decades we've been committed to providing a fast, safe and friendly drive-thru experience; now with our bold goal of creating a two minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future," said Mike Grams, Taco Bell President and Global COO. Once the order is assigned to the lane, we just verify the customer's name, we lift up the top of the lift, put the food in, push the two buttons and it's on its way," explained Jarret Persons, regional manager for Border Foods. "The guest comes in, they pull up to the arrival monitor and they scan their phone. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Irvine, Calif. (June 6, 2022) - Taco Bell is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet. Taco Bell Defy aims to reduce service times to two minutes or less, all while providing fans with a fun, easy and seamless drive-thru experience. The fourth lane is a traditional drive-thru, where you place your order at a kiosk and drive ahead for pickup. You can also stay up to date on all things Taco Bell by following us onFacebook,Instagram, Taco Bell'sTwitter, Taco Bell News'Twitter,TikTok and subscribing to ourYouTube channel. Instead, it has a second-floor kitchen and a vertical lift system that will lower orders directly to drivers waiting below. Contact Lisa Jennings at [emailprotected], /sites/all/themes/penton_subtheme_nrn/images/logos/footer.png. The Whopper, Sweetgreen Alters Growth Strategy for Sake of Profitability, Pals Success and Longevity is Anything but Sudden, Shake Shack Offers More Insight on Drive-Thru Success, Fast-Food Chains Turn Focus to Better In-App Experiences, Chipotle Leans into Digital-Forward Identity, Chipotle Quickly Approaches Pre-COVID Efficiency, FDA Food Code Update, and its Impact on Quick Service, The Future of Fast Casual in 2023 and Beyond, 40 Million People Downloaded McDonalds App in 2022, How to Effectively Market a Restaurant Anniversary, Tips to Make Your Loyalty Program Easy and Engaging, Subway to Roll Out EV Charging Parks Nationwide, We Asked AI How to Properly Open a Ghost Kitchen. Especially . The goal of the new format is to deliver orders in two minutes or less. In 2015, we created the Taco Bell Cantina concept with an open kitchen environment in urban markets. According to PR Newswire, Josh Hanson, the co-founder of Vertical Works, said the concept was an innovative approach for consumers to access fast food. Patrons who complete mobile orders will receive a QR code, which is then scanned at the drive-thru window for a quick and easy pickup. Engler said they're already planning to open a second iteration in the Twin Cities next year. Construction begins this month on what's being dubbed the Taco Bell "Defy" concept, which will feature a four-lane drive-thru setup with three lanes devoted to mobile and delivery pickups and. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Report a correction or typo. Back in March, Taco Bell hinted a franchisee was working with the brand and experts outside the quick-service sector to create an industry-defying drive-thru restaurant. On Thursday, Taco Bell revealed its "Defy" concepta 3,000-square-foot, two-story model the company said redefines what it means to be a frictionless, tech-forward restaurant. NACHO AVERAGE TACO BELL Taco Bell fanatics are losing it over the brand-new, state-of-the-art 'Defy' location in Brooklyn Park, Minnesota. Vertical Works is powered by concept builders WORKSHOP, PD Instore, and Engelsma Construction. According to Taco Bell and franchise owner Border Foods, the Defy location boasts many features that could show up in future Taco Bell restaurants in the US, and theyre considering retrofits for neighboring restaurants. Taco Bell's new Defy restaurant concept, which looks like a combo of The Jetsons and a fancy new bank, promises to deliver food to your car faster through vertical lifts that work similarly to tubes used by banks. In 2015, we created the Taco Bell Cantina concept with an open kitchen environment in urban markets. This futuristic. Taco Bell Defy is a technologically focused drive-thru system for Taco Bell diners. With plans to open its doors to the public by summer 2022,. Taco Bell Defy is scheduled to open to the public by summer 2022. Photo: Taco Bell Taco Bell's new "Defy" restaurant concept, which looks like a combo of The Jetsons and a fancy new bank, promises to deliver food to your car faster through vertical lifts that work similarly to tubes used by banks. Overall, Taco Bell is the growth engine for its parent company, Yum Brands, opening 496 restaurants worldwide in 2022 and U.S. same-store sales rising 11%. Starting in the summer of 2022, the first-of-its-kind Taco Bell concept restaurant will open up in Brooklyn Park, Minnesota. During the ordering process, two-way audio and video technology enables customers to interact with employees located on the second story. We require a phone number to alert you regarding orders. Gram said the company is also looking to test the concept outside of Minnesota in the future. It delivers orders from the elevated kitchen area via a vertical lift / food tube seen in the video below that brings meals down to ground level think a drive-thru bank but you get a Chalupa and Baja Blast instead of cash. In 2020, we introduced the Go Mobile concept much earlier than anticipated with the help of quick collaboration with franchisees just like Border Foods, said Mike Grams, Taco Bells president and global chief operating officer, in a statement. Three lanes will be open and dedicated strictly for mobile . Do Not Sell or Share My Personal Information. Be smart: Ordering ahead with the Taco Bell app and with other chains can mean free food, deals and saving time. In 2020, Taco Bells Defy prototype leverages the chains growing digital business. The fast food chain announced its upcoming concept location will be called Taco Bell Defy and it will . Food is prepared in the second-floor kitchen and then. Skip the line and experience a whole new way to pick up your order with three dedicated mobile pickup lanes. In the meantime, and in partnership with long-time franchiseeBorder Foods, the teams are considering potential retrofits that could be made to several of Taco Bell Defy's neighboring restaurants. All Rights Reserved, By submitting your email, you agree to our. It will be the operators 230th restaurant and 82nd new build. The chain launched its rewards program in July 2020, and since, app sales increased by 90 percent and sign-ups for the program grew 5x more than the first month. Vertical Works Inc. brought the drive-thru experience into the future, merging design, technology, and innovation to create Defy. Taco Bell's newest location ditches the dining room and has four drive-thru lanes instead. In the meantime, and in partnership with long-time franchisee Border Foods, the teams are considering potential retrofits that could be made to several of Taco Bell Defys neighboring restaurants. Taco Bell knows what it means to deliver on craveability and do so quickly. | Published on: January 23, 2023. Today, Taco Bell opened the doors to its new digital-driven, two-story restaurant concept, Taco Bell Defy, in Brooklyn Park, Minnesota. Taco Bell 8575 Aspen Lane North Closed - Opens at 6:00 AM 8575 Aspen Lane North Brooklyn Park, MN 55445 (763) 315-4426 View Page Directions Taco Bell 8530 Edinburgh Centre Dr Closed - Opens at 7:00 AM 8530 Edinburgh Centre Dr Brooklyn Park, MN 55443 (763) 315-2929 View Page Directions Taco Bell 1865 Gateway Dr. NW Closed - Opens at 7:00 AM taco bell defy opening date