. And a video example from Calvin Young, a Deaf traveller who entertains and inspires through his blog. However, with over half a billion users, LinkedIn is number Meet Liza Koshy Liza Koshy is a 23-year-old YouTuber and Actress from Houston, Texas with a large following on social media. Product and content . Typically, the influencer is unboxing new items they have never used before and reviewing them for the first time on camera. Usually, the period lasts about a day, but some go as long as a week for special occasions or events. The target market consists of members of the bloggers audience that your industry is relevant to. Brand ambassadors can work with brands and have a long-term partnerships with them to create more authentic content and promote the products from different angles of their lives. Oberlo uses cookies to provide necessary site functionality and improve your experience. Develop and execute influencer driven performance marketing campaigns. Sponsored Social Media or Blog Content. But when done right, youll be able to create a powerful campaign that builds off the credibility of others to get your brand and products in front of the right people, in the right way. (And a contract too.). Product and Content Collaborations 5. 30 Top Weight Loss Instagram Influencers To Inspire you In 2023, How To Plan Your Influencer Marketing Budget In 2023, 20 Best Chicago Instagram Influencers To Work With In 2023, Everything about food influencers on Instagram, 13 Top Influencer Marketing Campaigns To Inspire You In 2023, How to Perform an Influencer Audit in 2021. Product placement involves incorporating your businesss product or logo into an influencers social media content. Influencers can also host giveaways of the products on social media or give followers chances to win the items in contests. Unboxing. In other words, it's a way for brands to get their content in front of potential customers by using the social media following and authority of influential individuals. Similarly to the sponsored post, this type of partnership can operate based on a set of broad and flexible guidelines sent by the brand. Our experienced team offers dedicated support and insight into all types of digital marketing strategies. There are numerous campaign choices when it comes to partnering with influencers for brand marketing. One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. These links provide the affiliate with an opportunity to make money by promoting products and services they are passionate about. Social media takeovers can also grow leads and conversions. 6 Types of Influencer Marketing Campaigns By Editorial Staff 02.03.2020 Table of Contents 1. Just follow me and @teamseatgeek, share to your story, and tag a friend in the comments! Influencers work with brands to promote products on their already popular channels (including blogs, YouTube, Instagram, and more). These campaigns usually start with the brand sending the influencer a campaign brief that outlines certain guidelines, instructions, and requirements. Marketing platforms: And the last easy and quick way to find influencers or brand ambassadors is to use marketing platforms. Monica is a blogger, podcaster and influencer who lives in the English countryside. These individuals have already earned a devoted group of fans, which offers you the opportunity to get your brand in front of an eager audience and drive more sales. Create a more meaningful connection with a key influencer in your industry and have them take over one or all of your social media platforms for a period of time. The most important part of running an effective influencer marketing campaign is finding the relevant influencers who resonate with your target audience. According to a survey on influencer marketing conducted in Indonesia, performance-driven campaigns were more common than awareness . The premise of these posts is that a company or brand will send an influencer a product or service for free, and the influencer will review it on the channel in exchange. Winner must RT this and be a follower of me and #SiS winner Chosen 9pm on 12th October #SiSComp @UKRunChat @uktrichat @UKCycleChat pic.twitter.com/PSK4d9XcMy, Matt Upston (@MattUpston) October 11, 2018. That makes it cost-effective. These campaigns can be used to generate awareness for a brand or product or to drive sales. Types of Influencer Marketing Campaigns It is important to start with the two main categories: The first is Product Placement. Influencer marketing examples like this can go a long way, In this case, the CTA was something along the lines of, You there! On the one hand, its positive: it means positive changes for end-users. But although influencer marketing can seem tricky to decipher, its just a matter of sticking to the basics when it comes to campaigns. Now youve got a solid idea of the types of influencer campaigns and influencer marketing examples out there. Leveraging a social media influencer to host and promote a contest or giveaway is a great way to introduce new products to their audiences without sounding like an ad. These influencer marketing campaigns can be a win-win-win for your brand, your influencers, and their fans. Pro tip: You can run a social takeover in conjunction with other influencer campaigns, such as contests or giveaways. Guest Blog Posts. Creating brand ambassadors is a great way to merge multiple of the influencer campaign types listed above. Finally, find effective, relevant personalities to work with based on your answers to all of the considerations above. . Nano influencer work best for: small startups still looking to test the water with influencer marketing or brands with little to no budget. They can be used to increase sales, get more website visitors, or even create new customers. If youve ever seen an unboxing video on YouTube, this may have been the driving force. 2. Thats my thought for today, Ive interpreted that in a number of different ways and its very empowering and inspiring. Submit the form below, tell us a bit more about Here is a great example of an influencer marketing campaign with a Halloween theme: One of the other popular types of influencer marketing campaigns is the shoutout campaign, when you ask an influencer to post a photo or video of themselves using your products or interacting with your company in different ways. This type of campaign can be very effective in building awareness for a brand or product as you can reach a new audience who may not be following the influencer on social media. Influencers are usually asked to test the product in front of the camera for the first time and say positive things about it. Sponsored Content 2. Here are a few different types of influencer marketing campaigns that you can use. This process is a super involved one and probably better for companies that have already built a name for themselves in their industry and are manufacturing their own products. Engaging with the influencers post itself by: Engaging with the brand outside of the post by: Liking or following the brand on their social media channels, Going to the brands website and signing up via form or email list, Submitting photos, stories, or other types of entries to be judged by the brand. By using our website, you agree to our privacy policy. Think about it. One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. Now that you have a good idea of some types of influencer marketing campaigns, start exploring which ones might be right for you and your brand! The goal of an HBE event is to create positive buzz about the company and its products or services by having the influencers post photos and videos of the event on their social media channels. This allows you to track user engagement and participation easily. This could mean posting updates on your Insta story, or allowing them to do a live Q&A on Facebook. There are a great number of brand ambassadors, and finding the right one for your business is very important yet hard and time-consuming. Product placement involves incorporating your business's product or logo into an influencer's social media content. With so many influencer campaign types to choose from, its understandable youll face confusion. Reviews. Heres an example from Carl Thompson, founder of his own clothing brand, Hawkins and Shepherd, where he partnered with Marks and Spencer. The easier the process it is for audiences to enter the competition, the better. Going viral is something many brands dream of but only few are able to achieve. 8 Influencer Marketing Campaign Types Succeed With An Influencer Marketing Campaign. This can be done on multiple platforms including, Now that you have a good idea of some types of influencer marketing campaigns, start exploring which ones might be right for you and your brand! Reviews. Here are two well-known branded hashtags created by Nike: In conclusion, there are many types of influencer marketing campaigns that brands can use to reach their target audience. Typically, brands offer a free product or service for the influencer to give away to their followers. (AD) We cannot discover new oceans unless we have the courage to lose sight of the shore. Seamlessly search, manage, and track Below, we're diving deeper into five different types of influencer marketing campaigns - let's take a look! Many brands benefit from using an influencer marketing strategy that combines multiple campaign types into the overarching strategy. In some cases, the influencer will be the one reaching out to the company asking to work together in the same way. How much does influencer marketing cost? Ill cover six types of influencer marketing campaigns: Lets start with the basics. 6 Top Types of Influencer Marketing Campaigns (With Examples) 1. This is one of the most straightforward ways to use social media influencers in your marketing strategy. The ambassador may be paid, receive FREE products as compensation, or both. Nano usually have anywhere between 500-5000 instagram followers. Whats more, brand ambassadors arent always paid for the work they do. Brands use brand ambassadors to get the word out about new products and to increase brand awareness. If you've seen any 'unboxing' videos, this may have been the driving force. {% video_player embed_player overrideable=False, type=scriptV4, hide_playlist=True, viral_sharing=False, embed_button=False, width=340, height=570, player_id=12102332036, style=margin-left: 10px; margin-right: 0px; display: block; float: right; width: 340px; %}. Influencer marketing campaigns work best when you choose influencers who have some interest in your industry or niche. Let's take a look at some of the most effective types of influencer marketing campaigns that you can use to grow your brand. When thinking about digital marketing or advertising on social media sites, LinkedIn is not always the first to platform to come to mind. (Keep in mind though that some influencers have built their brands around unboxing and reviews, like Jeffree Star, so they may be receiving products through other means than a partnership.). He was approached by EA Sports to give a positive review of their Star Wars Battlefront game. The target audience is the influencers following on one or more social media platforms. #ad If I can use my reach to shine a light on artisanal small business owners, makers and food related products I will! Even established brands can benefit from the buzz generated by a contest, as such social media posts are more likely to garner shares and follows and get in front of the eyes of more users. Are you an Influencer? You give 10 influencer a unique code for them to share. See the top brand spenders in influencer marketing this week. Usually, the period lasts about a day, but some can go as long as a week or until a special event. They allow customers to easily follow and engage with a campaign. Whos the best ecommerce hosting provider out there? Todays businesses rely on influencer marketing campaigns to reach a wider audience. #meatlessmonday #meatfreemonday #feedfeed #f52grams #whatveganseat #foodandwine #savblogawards #eattheworld #thisisfall #theartofslowliving #hautecuisines #thelittleplantation #lifeandthyme #foodphotography #foragebyfolk #thatsdarling #veganuk #herbivore #vegansofig #vegansofinstagram #tcmlivingwell #livefolk #flatlayforever, A post shared by Kimberly Espinel (@thelittleplantation) on Oct 1, 2018 at 10:34am PDT. These campaigns can last about a day or go as long as weeks for special events. A post shared by Rosie | Asian Mom Blogger (@thehustlingmama). That way, even though the content of the video isnt directly related to the products you offer, the influencers audience would still have a genuine interest in checking out your business. They help update your brand image and make it relevant to untapped markets. He partnered with travel and ticket booking company Busbud to promote its services on Facebook. When followers use the code, they receive a discount on their purchase. This way, they wont be sending content that falls on deaf ears. Affiliate campaigns are one of the other top types of influencer marketing campaigns. The benefits for the brand include exposure to a new audience and humanization of the brand through the influencer. These types of videos are also common in the tech industry. Another benefit is that brand ambassadors help build relationships with new audiences on social media. Remember, they know how to engage their audience best. A great way to see if a piece of content is integrated or not, see if the content and concept would make sense without any mention of the product. The benefits of these types of campaigns include boosting brand awareness and loyalty and increasing followers, leads and site traffic. 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